![]() ![]() The study found that digital photos are considered to be the most valuable because of their irreplaceable natures. This amounts to approximately 30GB3 of content that needs to be backed up. online adult has nearly 1,800 files stored, and plans to store another 1,060 digital files during the next year. With our wide array of capacities and price points, consumers can even choose to store particular file types like digital music or photos on different USB flash drives."Ī 2008 Consumer Electronics Association market research report, titled "Amassing Digital Fortunes: A Digital Storage Study," found the average U.S. "We're delivering incredibly simple backup to protect people's most valuable digital content at Main Street prices. "Like flossing our teeth or balancing our checkbooks, when it comes to backing up our digital files, even though people know they should do it, they simply don't – and that behavior is putting many consumers' precious digital content at serious risk," said Kent Perry, director of USB product marketing, SanDisk. PC Magazine (conducted a research study on annualized notebook failure rates published in July 2008 which found that more than 24 percent of business notebooks need repair each year due to failures. Computer users can quickly lose precious photos, music, videos and professional work files due to drops, spills, theft, viruses and other incidents. The explosion in global sales of laptops and mobile devices has exponentially increased the vulnerability of digital files. This ensures content stays private and secure (via data scrambling at the flash controller level) when the drives are either physically removed for portability, or stored away for safe keeping. In addition to one's digital personal life, these products protect critical work files with a dual layer of both password protection and AES hardware encryption. It uses patent-pending backup technology with capacities up to 64GB, large enough to back up average consumer requirements, as well as critical small business files and documents. ![]() With no cables required, or any complicated software to install, the new SanDisk Ultra Backup USB flash drive is a complete backup solution that provides an incredibly easy way to protect digital files. ![]() The new SanDisk USB product family includes three different product lines:ġ) The popular SanDisk® Cruzer® USB flash drive which provides simple, reliable and portable storage, plus access to a variety of U3™ applications.Ģ) The SanDisk Ultra Backup USB flash drive offers the added protection and peace of mind consumers expect from the minds behind flash memory.ģ) The SanDisk Extreme® Contour™ provides increased security protection and higher performance levels, enclosed in a sleek industrial designīack up critical files with the simple touch of a button The drive protects onboard digital content with a dual layer of security, including password-protected access control and ultra-secure AES hardware-based encryption.(2) With capacities up to 64 gigabytes (1)(GB), the SanDisk Ultra Backup USB flash drive is designed to protect computer users' photos, music, videos, personal and business documents, and other types of digital files, with the simple touch of a button. ![]() The SanDisk Ultra® Backup USB portable flash drive is the first offering of the company's new SanDisk Ultra USB product line. SANDISK LAUNCHES WORLD'S FIRST BUTTON BACKUP USB FLASH DRIVEĭrives Allow Consumers to Easily Store Critical Files with the Touch of a ButtonĬES 2009, South Hall, Booth # 30659, LAS VEGAS, Janu– SanDisk Corporation (NASDAQ:SNDK) today introduced an innovative new family of SanDisk® USB flash drives, including the world's first backup USB flash drive with simple backup software activation at the touch of a button. ![]()
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